I am Mi Elfverson, a Swedish photographer and producer based in Brighton. My work is shaped by 30 years behind the camera, connecting film production with authentic brand storytelling.

I was hooked on photography from the age of twelve when my dad handed me a Robot Star camera in Sweden and taught me the essentials of exposure and composition. That early interest led me to photography and film school in Stockholm, on to New York Film Academy, followed by years on film and television sets across Los Angeles, New York and London. I worked on high-end commercials for Volvo, Ericsson, Kellogg’s, but also on blockbusters like Harry Potter and the Bond films.

Working with casting and on film sets taught me two essential things: how to direct with clear purpose, and how to create an atmosphere where people feel completely relaxed in front of the lens.

Today, I bring my eye for detail and all my experience to businesses, creative brands, and individuals. Together, we create visuals that speak to the heart of your audience, connecting them on a deeper level to you and your brand.

My commitment to human visibility extends well beyond commercial work, through ongoing support for organisations such as UN Women UK, YMCA DownsLink, The Hunger Project, and Victory Afghanistan.

I’m based in Brighton, but travel to wherever the story needs to be told; a studio in Brighton, the City of London, a mountain top or the desert…

I’m the founder of The Visible Impact Academy and creator of EyeStorm Women.