Hello, I’m Mi Elfverson. 

I’m a Swedish-born brand, travel and portrait photographer. I’m based in Brighton UK, but the world is my studio!

I’ve been passionate about photography since my Dad gave me my first camera when I was only 12 years old – a half frame Robot Star from Germany. This camera is still with me to this day, but I’ve expanded my equipment with a few Nikons and Sonys and I also use my iPhone quite a lot.

I went to Photography School in Stockholm and learnt how to process film and develop photos in the dark room, but I much prefer the digital format now.

I continued to study film at Stockholm Film School, New York University and The New York Film Academy, and continued working in high-end film and TV production for many years in Stockholm, Los Angeles, New York and London, until I started my own business, now called The Visible Impact Academy.